Case Study
Kimberley Seldon's new website exudes poise & personality
Peek into how we brought Kimberley's vibrant personality to life online, and prompt potential clients to book paid consults.
Kimberley and her Director of Operations Cheryl Horne felt that their original website felt flat and outdated.
A chief goal was to drive site visitors to a paid consultation with Kimberley, and to showcase Kimberley's work and experience in an inspired way.
Over the past 5 years, she has narrowed her ideal client and so updated branding needed to speak to clients with country estates and still showcase her city work.
Kimberley Seldon is a leading interior designer, serving Toronto, Creemore and Santa Monica. She the go-to design expert for Canadian daytime TV show, Cityline, and specialises in new builds and country estates.
The BRIEF
Our build was created in three key phases:
An airy, elegant website reflective of Kimberley's design style and the wit and charm her clients adore about working with her.
Deliverables:
Process
Brand Direction
Strategy
Design
Website build
Website strategy
CUstom Website Design
What we created
Increase paid consultations: We took a look at where current users got stuck using the current site, and interviewed Kimberley's booking manager to find out common questions clients ask ahead of booking. Next, using targeted and messaging we made clear the benefits and expectations and created 3 distinct ways to book the consult.
Showcase Kimberley's design work: In her old site, her portfolio was hard for users to explore. We created custom galleries with editorial descriptions of Kimberley's brief, process and results to create an inspired view into what clients can expect.
Build authority and win clients: Kimberley's expertise is undoubted. We made sure it was clear, with dedicated speakers, press and coaching pages. I also interviewed past clients and learned they loved Kimberley's down to earth attitude, good advice and inspirational lifestyle which guided messaging and design.
Kimberley desired a site that felt fluid, modern and accessible - and boosted paid consults.
Strategy
Strategy
A brand brimming with good taste
Kimberley has a strong editorial presence. We created a site inspired by interior's magazines that feature her work which feels fresh and inspiring for the reader.
Breathable design: With plenty of big images, white space and a soothing palette.
Lifestyle content: So potential clients really get to know the designer behind the design.
Brand voice: Exemplifies Kimberley's good taste and elegant design style.
DESIGN: Brand Identity
Every page is unique, has movement, texture, and a mixture of visuals to engage the viewer.
_ Cheryl Horne
Director of Operations
Website Design
I kept Kimberley's business goals in mind as I built out a custom Showit website design that also feels totally on-brand with her voice and expertise.
Showit's unique design capabilities allowed a dynamic site brimming with visual style and personality, from the editorial layout to handwritten fonts that mimic Kimberley's own handwritten design notes.
Rotating Testimonials
Showcases the difference Kimberley's design has made in her client's lives.
Build
Beautiful galleries
Moving Images
Singular Call-to-Actions
Rotating Testimonials
Rotating Testimonials
With descriptions that feel like reading a magazine reveal. Gorgeous to view and informative for the reader.
Including fading text, scrolling headers, and textured backgrounds create visual flair and interest.
With clear pathways for each possible user: potential clients, designers and experts interested in hiring kimberley for press or events.
Showcases the difference Kimberley's design has made in her client's lives.
Showcases the difference Kimberley's design has made in her client's lives.
The clarity of your process,
knowing exactly what to expect every week,
and what was expected of me each week, was so important. It made taking on a big project like this very easy to manage.
_ Cheryl Horne
Director of Operations
One of a kind websites that inspires future clients
Intelligent, inspired website strategy for interior designers ready to boost positioning and profit
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I only work with 1-2 clients at once, so slots fill fast.
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August - September 2025.
